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It 's Been A Year Since Landow, His Stable Of 25 DJs And Kitty Mascots Hugo And Starla, Started Broadcasting Y-Not Over The Net From His West Philly Home.
It has been a year since Landow, his stable of 25 DJs and kitty mascots Hugo and Starla, started broadcasting Y-Not over the Internet from his West Philly home. "Or, the Bunker, as we call it," Landow announced.
His goal is to keep on the legacy of Y100, playing similar music without the restraints of corporate playlists, allowing the DJs to play deep album cuts or indie bands, as long as they fit with the station's identity.
Since Y-Not began broadcasting at ynotradio.net, Landow has paid all charges -- about $1,000 a month, including streaming, royalties and promotion -- out of his very own pocket, supported by a part time job at radio trade mag FMQB. He earns no salary and all of the DJs work absolutely free. Ideally, Landow would like to get sponsors or partner with another organization, but doing stuff like selling ads isn't part of his DNA. Lately the station has began to take donations to defray costs.
In an ideal world, Landow would be back on terrestrial radio. He still has a soft place in his heart for the FM dial. Not to mention, the FM listeners.
The amount of folk tuning into Y-Not fluctuates, but on a recent Wednesday morning, 93 were listening. He admits it's not a massive number and it's miles away from the average 384,000 weekly listeners logged by Arbitron in Y100's last years. But Landow is philosophical. "It's just pleasant to know somebody's listening." Y-Not broadcasts through Web radio network Live 365, which figures out the approval for a station by measuring listener hours. As of Monday, Y-Not had logged 21,361 total listening hours.
"To get a station over 1,000 or two thousand is pretty difficult," said Chris Houghton, online-marketing manager at Live 365. Y-Not is the fourth- most-popular alternative rock radio stations that broadcasts through Live 365. And Y-Not differs significantly from the three more popular stations as it tends to a Philadelphia audience, not a worldwide one.
Landow mans the mic Monday through Fri. from 9 a.m. Until he's relieved by another DJ. Y-Not is online 24 hours a day with a live host curating and introducing music from nine a.m. To 10 or eleven p.m. Monday through Fri. and nine a.m. To 4 p.m. On Saturdays. On Sundays and the off hours, Landow puts the station on auto-pilot.
"Realistically, I would like to have my living room to myself one day a week," he claimed.
Sound deliverance When most radio stations go down, DJs scatter to available roles and listeners find new buttons on their radios. But the previous Y100, once called Y-Rock, has declined to go down silently.
Its first death was Feb 2005, during a wave of format-switches away from alternative rock, when owners Radio One made a decision to switch to a popular hip hop sound. Program boss Jim McGuinn led the troops to a spare room in his South Philly house and Y100 Rocks was born. "I thought that if we kept the fans together in one place and we kept some semblance of a staff, that someone with an FM frequency might be entrapped to re launch the format," declared McGuinn, now a program director at the Current, a public-radio station in St. Paul, Minn.
The freedom of Web radio was exciting for McGuinn and Landow, especially after the increasingly corporate management of the final years of Y100. "For the people who worked at the first Y100, doing the Web thing was getting back to why we received into the business in the first place," McGuinn asserted. "We were the men and women that wanted to come over and sit on your couch and play you some really cool record that we found.
The Internet enables us to get back to that first impulse that brings most people to radio, or should." With almost no competition in the choice market at that point and a mail list of fifty thousand e-mails, Y100 Rocks flourished. "It incidentally turned into a business and a flourishing Web radio station," McGuinn said, who credits volunteers for helping the station file for taxes and ensure everything was legal. "We were blown away when listeners and members of the community wished to join."
In July 2006, McGuinn recounted to his volunteer staff that Y100 Rocks would become a part of WXPN as a new service that would appeal to a younger audience, Y-Rock on WXPN. Till last year, Y-Rock was broadcast over the airwaves for 10 hours a week and around the clock online on XPN's HD-2 channel,writes tagza.com.
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