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Blue Silver
Silver Remains Most Popular New Car Color
North American car buyers have continued to choose silver making it the most popular color choice for the ninth consective year. Around 57% of new cars are either silver or black.
This year is the ninth consecutive year that silver has topped the list of favored colors for new cars. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint and paint spraying technology is constantly improving enabling car makers to offer an ever increasing range of colors.
Although silver, black and white remain firm favorites with new car buyers the Ford car company have had succes with varied eye catching colors including Molten Orange and Grabber Blue. The new, subcompact Ford Fiesta that will arrive in the US next year will be available in a range of vibrant, bright colors including bright green and red as well as the popular silver, black and white.
Around 37% of the small car in Europe, where the market for this size is very strong, tend to be more varied in their colors using reds, green, brown and blue.
Auto manufacturers have also become far more interested in making their interiors more attractive by using accent colors. There are new paints, being introduced by car makers, that include glass particles that make the paint shimmer and shine.
There are those who believe that color can have a distinct psychological effect. The color red is believed to be stimulating, improving circulation and attentiveness whereas blue is thought to be calming and soothing. There is some debate among psychologists regarding the effects of color therapy.
The most popular color choice for new cars fifteen years ago was green with only about 1% of new cars in silver. Color fashions clearly change over time making it near impossible to predict the next hot color.
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